London's dandiest city gents loved to partake in oysters and gin. But with its bitter tang gin was knocked back not savoured. Enter shellfish-monger James Pimm and his famous central London 'Oyster Bar' in 1823. Patrons soon swallowed oysters with the Pimm's 'house cup' - flavoured with liqueurs and fruit extract, this more palatable 'gin-sling' kick-started the PIMM'S story.
Pimm's No. 1 is a cocktail mix based on gin.
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