On July 20, 1985, the dream that had consumed Mel Fisher for more than 16 years, came true before the eyes of the world. He had found, off the coast of the Florida Keys, the rainbow's end - stacks of silver bars, chests of treasure coins, gold, jewels, and unique artifacts of the Nuestra Senora de Atocha. The world's greatest treasure hunter found what adventurous souls through centuries had only dreamed of finding! Mel has again discovered treasure in this Atocha Gold Premium Spiced Rum. Carefully selected spices and natural flavors are meticulously blended to bring back the days of the fabled lost Spanish galleons. Enjoy the discovery - Enjoy Mel's Atocha Gold!