W.J. Deutsch Signs Five-Year Agreement with Southern Wine & Spirits of America, Inc.

W.J. Deutsch & Sons, Ltd. (Deutsch) - a leading importer and marketer of 25 award-winning wines and spirits from around the world, including [ yellow tail ], Georges Duboeuf and the Original MOONSHINE - announced the signing of a five-year distribution agreement with Southern Wine & Spirits of America, Inc. (Southern). The agreement grants Southern the exclusive rights to sell Deutsch's award-winning portfolio of wine and spirits in Arizona, California, Colorado, Florida, Hawaii, Illinois, Kentucky, New York, South Carolina, Nevada and New Mexico, and provides exclusive brokerage rights in Mississippi. The agreement brings Deutsch's long-standing partnership with Southern to a new level, further increasing Southern's commitment, focus and investment in the Deutsch portfolio of category-leading brands.

"Southern Wine & Spirits has been a valuable partner for many years," said Peter Deutsch, CEO of W. J. Deutsch. "The Chaplins and their extraordinary distribution network have worked with us to build our brands into category leaders and recently supported us as we continued to expand our portfolio to include premium spirits and new wine brands from California, Spain, Argentina and Chile. They recognize our ability to build consumer-driven brands and appreciate the advantages of working with another independent, family-owned and run business who shares their goal of sustained, long-term growth. Through these new performance-based distribution contracts, we continue to strengthen our relationship with Southern, streamline our routes to market and ensure the steady growth of our brand equity."

"With this agreement, Deutsch and Southern will continue to build upon our long-standing partnership and grow our businesses together. As the largest wine and spirits distributor, with the most complete footprint in the United States, we will focus our organization to fuelling the growth of the Deutsch portfolio of award-winning wines and spirits," said Wayne Chaplin, president and COO of Southern.

The agreement is effective April 1, 2011.

About Southern Wine & Spirits of America, Inc. Southern Wine & Spirits of America, Inc. is the nation's largest wine and spirits distributor with operations in 32 state markets plus The District of Columbia. Southern currently operates in: Alabama, Arizona, California, Colorado, Delaware, Florida, Kentucky, Hawaii, Illinois, Indiana, Maine, Minnesota, Mississippi, New Hampshire, Nevada, New Mexico, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Vermont, Virginia and West Virginia - as well as the additional seven states of Alaska, Washington, Oregon, Idaho, Montana, Wyoming and Utah through the Southern-Odom/Spirits West partnership. In addition, Southern has a presence in Maryland and The District of Columbia through a joint venture with F.P. Winner Wine & Spirits as well as a joint venture operation in Minnesota with J.J. Taylor Distributing Company. Southern also holds operating licenses and permits in Nebraska and Texas. On a national basis, Southern employs more than 11,000 team members. For more information, see: www.southernwine.com.

About W.J. Deutsch & Sons W.J. Deutsch & Sons, Ltd. was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009 Deutsch announced the expansion of the award-winning company to include a separate Spirits Division, W.J. Deutsch Spirits LLC. Deutsch's wines and spirits are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirit industry.

The W.J. Deutsch & Sons portfolio includes award-winning wines from Australia: [yellow tail], [yellow tail] The Reserve, [yellow tail] Bubbles; California: Girard Winery, Windsor Sonoma, Sonoma Coast Vineyards, Kunde Estate; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Patch Block, Pierre Sparr, Sauvion et Fils, Vidal Fleury; Italy: Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Lionello Marchesi, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramon Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla); Chile: Llai Llai; Argentina: Ruta 22, and award-winning spirits from Landy Cognac (France), Luksusowa Vodka (Poland), The Original MOONSHINE (USA) and Villa Massa (Italy). www.wjdeutsch.com