Kelly Doss named Maker's Mark Vice President Global Marketing
"Kelly's appointment comes at a pivotal point in our history as we continue to grow the brand in the U.S. and throughout the world," said Bill Samuels. "We like to 'push the envelope' at Maker's Mark. With Kelly Doss at the helm of our global marketing initiatives, I'm confident we will continue to deliver to consumers the unexpected and drive innovation in all that we do."
Doss joined the company in 2002 and has held a number of brand marketing positions with increasing responsibility. For the past two years, Doss has served as Senior Director U.S. Bourbon and Whiskeys.
Doss also has global marketing experience from her tenure at Wm Wrigley Jr. Co., where she served from 2006 - 2007 as global director, responsible for delivering key brand strategies and creative for multiple brands across 14 key markets. Earlier in her career, she led brand growth in the hair and skin care industries from various marketing positions she held with Alberto Culver Corp. from 2000 - 2002 and Amway Corp. from 1992 - 2000.
Doss earned a Bachelor of Arts degree in German and International Relations from the University of Michigan, as well as a Master of International Management degree from the Thunderbird, American Graduate School of International Management with a focus on international marketing.
"Kelly is a proven brand builder," Samuels said. "We look forward to having her talents and expertise focused on the Maker's Mark brand throughout the world."
About Maker's Mark:
In 1954, at a small Victorian distillery in Loretto, Ky., Bill Samuels, Sr., made the first 19 barrels of whisky, which six years later would herald the modern era of Bourbon. Using limestone water from the distillery's spring-fed lake and a mash consisting of corn, barley and soft, red, gentle winter wheat, Mr. Samuels created a Bourbon that brought "good taste" and "taste-good" together for the first time. Today, Maker's Mark continues to handcraft its bourbon exactly the same way, in small batches by passionate individuals who are committed to craft, heritage and tradition. Maker's Mark Bourbon whisky is 45% alc./vol., and is distilled, aged and bottled by the Maker's Mark Distillery, Inc., in Loretto, Ky.