901 Silver Tequila announces its first-ever contest at www.901.com via a video call-to-action engaging you to come up with The Big Idea…Is it a major ad campaign? The next breakthrough promotion? A viral video?

To apply for the job as the Executive Vice President of Big Ideas for 901 Silver Tequila, applicants are asked to submit their big idea for 901 Silver and a photo or video to support their concept via www.901.com. The applicant selected as Executive Vice President of Big Ideas will receive a VIP trip to Las Vegas, including roundtrip airfare for two, hotel stay, two tickets to the Justin and friends concert, and VIP access to any and every party, an annual salary of $0 with a one time bonus of $25,000, the opportunity to get coffee for the other 901 employees and of course, bragging rights about being the Executive Vice President of Big Ideas for 901 Silver Tequila.

"We like to incorporate consumer feedback as part of our normal business practice at 901 Silver. We've turned that premise into a contest." said Kevin Ruder, President of 901 Silver.

Official rules of the 901at901on901 Contest are posted at www.901.com. No purchase is necessary to participate and the contest is void where prohibited. Participants must be 21 years of age and legal residents of the United States or the District of Columbia. From September 1, 2009 through November 30, 2009, all entries submitted during the 90.1 day promotion will be reviewed by a panel of experts, who will choose the winner on December 4, 2009.

For more information about the 901at901on901 Contest, visit www.901.com.

**Note from Dan.  After watching the very funny video on the 901 website, I've decided that my entry will be:  To hook up a dog sled and pull it through hail, sleet and snow to deliver to us poor Canadians, living in our igloos eating maple syrup products and feeding the beavers food laced with 901.