Deerfield, Ill. - February 14, 2008 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits and wine, today announces its support of the National Criminal Enforcement Association at their annual conference in Greensboro, N.C. Beam Global is sponsoring an educational seminar on drunk driving prevention. The company is also educating National Criminal Enforcement Association members about its efforts to eliminate drunk driving and its work to educate legal purchase age consumers about responsible alcohol consumption.Beam Global shared its drink smart social responsibility platform with members attending the annual conference. Through drink smart, Beam Global helps educate consumers on how to make responsible decisions about alcohol and encourages them to follow these basic laws and principles:
- If you're under 21, don't drink.
- If you're of legal purchase age and choose to drink, do so in moderation.
- Never drive drunk.
- If you can't drink responsibly, don't drink at all.
"Beam Global Spirits & Wine is honored to work with the National Criminal Enforcement Association," stated Chris Swonger, senior vice president of corporate affairs, Beam Global Spirits & Wine, Inc. "Law enforcement individuals are on the front lines in this battle. We applaud their efforts and fully support their work in keeping our roads safe. We know it takes all parties working together to eliminate drunk driving."
"We appreciate Beam Global's support and commitment to our members," said Douglas Wright, executive director of the National Criminal Enforcement Association Corp. "Our officers are committed to keeping our roads safe from those who decide to get behind the wheel of an automobile when drunk. We commend Beam's efforts to educate consumers about responsible drinking and appreciate its support."
"Drink Smart is an excellent resource for communities wishing to educate young people on the ill effects of drinking while their bodies are forming. It also teaches adults how to be socially responsible while consuming or hosting events and encourages control while consuming alcoholic beverages so that mishaps or accidents do not occur," stated Katie Alley, Greensboro ABC Board Supervisor. "One of the Greensboro ABC Board's top priorities is to protect the safety of our customers and the general public and we are proud supporters of Drink Smart and those law enforcement officials who are on the front line in the fight against drunk driving."
Beam Global's Commitment to Eliminating Drunk Driving
In addition to its work with the National Criminal Enforcement Association, Beam Global also supports the National Center for DWI Courts (NCDC) to focus on eliminating hard core and repeat drunk driving. DWI Courts deal with hard core and repeat drunk driving offenders by providing long-term, ongoing accountability and rehabilitation in addition to conviction. Beam Global is in its second year working with NCDC to help raise awareness about the effectiveness of DWI Courts. In 2007, 25 states established 29 DWI Courts to address hard core drunk driving.
Beam Global is also a primary contributor to The Century Council, a not-for-profit organization that is funded by leading distillers and dedicated to fighting drunk driving and underage drinking. The Century Council promotes responsible decision making regarding beverage alcohol and discourages all forms of irresponsible consumption through education, communication, research, law enforcement and other programs. More information about The Century Council can be found at www.centurycouncil.org.
About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker's Mark Bourbon, Laphroaig Scotch Whisky, Larios Gin, Whisky DYC, Teacher's Scotch Whisky, DeKuyper Cordials and Liqueurs, Knob Creek® Bourbon and Starbucks Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits& Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.