Redwood City, CA (PRWEB) September 13, 2007 -- K&L Wine Merchants, a premier online beverage retailer with three locations in California, today announced that it has launched a newly redesigned and completely overhauled e-commerce site,

Established in 1976, K&L has long been recognized as a leading retailer offering wine enthusiasts and collectors access to exceptional wines from all over the world, competitive pricing and outstanding service. With 12 wine buyers and dozens of other regional wine specialists on staff, K&L continues to focus extensively on the online wine retail industry through its site which first launched in 1997. Since that time, has been featured in Money Magazine, Forbes, Wall Street Journal, Wine Spectator, InStyle, New York Times and the San Francisco Chronicle among other publications. They rank among the Top 500 Web Retailers as ranked by Internet Retailer magazine.

In addition to an updated look, the K&L Wine Merchants website features an improved navigation system that enhances product visibility, search engine friendly webpage and URL construction, and the ability for consumers to shop by grape varietal, growing region, vintage, price, reviews and much more.

The site also features an improved keyword search engine, allowing users to search by:

- Misspellings
- Plural/Singular Conversion
- Price
- Bottle Size
- Category
- Country/Wine Region
- Grape Variety
- Brand
- Relevancy Ranking
- Related Terms

K&L Wine Merchants has been recognized as Retailer of the Year by the Wine Spectator and many other top national wine publications, and operates retail wine stores in Redwood City, San Francisco and Hollywood, CA.