November 19, 2007, New York, NY - Castle Brands Inc. (AMEX: ROX), an emerging international spirits company, has announced Lloyd Dobler Effect as the grand prize winner in its inaugural Boru Vodka "Defend the Bar Band" contest. The two-month search for the most authentic and passionate bar band began with over 100 applicants and culminated with the young energetic band from Washington, DC as the winner.

Along with the first place title in the Boru Vodka "Defend the Bar Band" contest, Lloyd Dobler Effect's grand prize package includes a digital release with Roadrunner Records and $10,000 of equipment from Musician's Friend. .

Phil Kominski, lead singer and guitarist for Lloyd Dobler Effect said: "We have been in competitions in the past and we have never been in a competition this well organized. We are ecstatic to have won this battle. There were many great bands competing and we want to thank them for their music and for allowing us to get to know them. We also want to thank our fans for supporting us all the way through this competition and the judges for choosing us from such a wealth of talented artists. We are very excited to build an ongoing relationship with Boru Vodka in 2008 and beyond."

The victory could not come at a better time for the band. Earlier this fall while on tour in Chicago, the band woke up to find their trailer gone. Over $65,000 worth of equipment was stolen but the setback did not break their spirit. The band went on, rallying fans to help bring them to victory. They are now on a three-week tour of southwest Asia to support our troops, sponsored by Armed Forces Entertainment.

In honor of music fans everywhere, Boru Vodka also rewarded one lucky voter in the "Defend the Fan Sweepstakes" with a $5,000 Grand Prize. Libby Carnahan from St. Petersburg, Florida, won out of thousands of voters.

"This was an ambitious competition for us and we are very gratified by the results," said Roseann Sessa, Vice President Marketing and Public Relations for Castle Brands. 'Defend the Bar Band' was a huge success for everyone involved: the participating bands gained exposure and reached a new audience, the fans got to listen to brand new music and win prizes, and Boru Vodka established itself as the brand dedicated to the support of independent musicians. We are in the planning stages for next year's 'Defend the Bar Band' competition, which we expect will be even bigger and better."

Boru Vodka's "Defend the Bar Band" program drew over 100 band applications, representing 31 states and a wide variety of musical styles. Lloyd Dobler Effect's victory was based on votes received from Boru Vodka's music fans combined with the score from a panel of judges. The panel was comprised of judges from Roadrunner Records, up-and-coming artists Madina Lake,, Musician's Friend and Boru Vodka. In the final round, Lloyd Dobler Effect narrowly beat out the other three finalists: The Righteous Hillbillies (Chicago, IL), Volume Runner (Cinnaminson, NJ), and Scarsboy (McKinney, TX).

More about Boru Vodka

Boru Vodka is made in Ireland from the best grain and most pristine water. The five times distillation process produces a clean vodka of unusual clarity and exceptional smoothness. It is named for the legendary king responsible for uniting Ireland, Brian Boru. Boru Vodka is also available in Citrus, Orange and Crazzberry flavors. Boru Vodka is available nationwide in the United States and Ireland and in a growing number of other international markets.

More about Lloyd Dobler Effect

The popular Washington D.C. band Lloyd Dobler Effect, (LDE) named after the loveable John Cusack character in the 1989 film "Say Anything," fuses high-energy rock and roll with Latin rhythms and go-go beats. Acclaimed by critics and fans for their thought-provoking lyrics, the group appeals to both mainstream rock lovers and culturally diverse audiences. LDE has performed in 42 states and eight countries and has developed a loyal and extensive fan base. Voted one of Washington D.C.'s top 10 live bands in 2005 by the Washington Post Reader's Poll, the band consists of Phil Kominski (vocals/guitars), Donnie Williams (drums/bass programming), Chris Bruno (guitars/vocals/mandolin), Rusty Williams (congas, percussion/vocals) and Patrick Hughes (bass/vocals). For more information on the Lloyd Dobler Effect, go to