10 February 2005


Allied Domecq Wine UK has announced a three-year partnership between Mumm Champagne and Ellen MacArthurs Offshore Challenges Sailing Team. The partnership kicked off in earnest with Ellens team members Nick Moloney and Sam Davies cracking open jeroboams of Mumm Cordon Rouge Champagne on Monday night to celebrate Ellen crossing the finishing line as the fastest person to sail single-handed and non-stop around the world on a trimaran. On her return to Falmouth on Tuesday morning, Mumm Champagne was of course Ellens champagne of choice to commemorate this historic occasion.

More than 1800 people have reached the summit of Everest, over 450 people have been in space, 12 astronauts have stepped on the moon, but only 5 solo sailors have even attempted to race around the globe non-stop on multihulls. Anna Adsetts, Senior Brand Manager for Mumm Champagne, comments, Ellens extraordinary record-breaking achievement embodies the true spirit of Mumm Champagne. Were really looking forward to working more closely with Ellen, Nick and Sam - who join a growing team of adventurous associates that are helping to promote Mumm Champagne as the taste of discovery.

Champagne Mumm enjoys the exclusive spot as the teams official champagne supplier and will have access to all their race events, the accompanying business and promotional opportunities and, of course, the sailors!