NORWALK, CT - (June 13, 2005) - SoBe Beverages announced today that the popular beverage company will support both the Eastern Surfing Association and the Bank of the West Beach Games/US Open of Surfing this summer. These relationships underscore SoBe's commitment to the world of surfing, and are in addition to sponsorships of big wave tow-in surfers Garrett McNamara and Ikaika Kalama and young ripper Jon Jon Florence.

"SoBe has always been about healthy, active lifestyles," said Brian Stephenson, Sr. Manager, Sports and Grassroots at SoBe. "The company has been a huge fan of surfing and surfing culture since the brand launched ten years ago. The ESA supports the best amateur surfers in the world, and the US Open of Surfing recognizes the world's top pros, so with these relationships, SoBe supports surfers everywhere, on every level."

According to Kathy Phillips, Executive Director of the ESA, "We're glad to have SoBe on board through 2006. The SoBe crew sincerely believes in surfing and the surfing lifestyle, and the kids love seeing Team Lizard pull up to our events. SoBe brings a lot to the table in terms of fun, creative sponsorship."

As part of the ESA relationship, SoBe will sample product at several events in 2005, including the East Coast Scholastic Surfing Championships, the Southeast Region Surfing Championships, the Mid-Atlantic Region Surfing Championships, the Northeast Region Surfing Championships and the ESA Eastern Surfing Championships.

SoBe was also recently named the "Official Beverage" of the Bank of the West Beach Games, which has been touted as the "The largest lifestyle action sports event in North America". The event, which will be held in Huntington Beach, CA from July 28-31st, will feature several interactive SoBe booth setups representing all SoBe brands. The SoBe crew will spread the SoBe love, offering free samples for surfing fans over the course of the four days.

According to James Leitz, VP of IMG Action Sports and producer of the Beach Games, "Any sponsor can slap a logo on a banner and say they're a sponsor. SoBe brings a unique flair to the event experience, with great music, fun staff and a clear understanding of the fans. We're glad to have them back for another year."

About SoBe
Norwalk, CT- based South Beach Beverage Company is the maker of herbally enhanced refreshment beverages marketed under the SoBe brand name. SoBe "healthy refreshment" beverages are formulated for individuals with active lifestyles. For more information, visit the SoBe website at www.sobebev.comor call the Lizard Line at 1-800-588-0548. SoBe is a separate operating unit of Pepsi-Cola North America.

About ESA
The ESA is dedicated to the sport of amateur surfing, to the operation of a program of amateur competition for surfers of all ages and abilities, and to the establishment and preservation of free access to a clean shoreline and ocean environment. Six time world professional surfing champion Kelly Slater and former world professional womens surfing champion Lisa Anderson both learned their competitive skills through the Eastern Surfing Association. To learn more about the ESA, please visit

About Bank of the West Beach Games
The Bank of the West Beach Games will be broadcast to 62 million households on Fusion TV, airing on the The Outdoor Life Network (OLN) Tuesdays at 6:00 p.m. EST/3:00 p.m. PST (Dates TBD). All events during the 2005 Bank of the West Beach Games are open to the public, free of charge. The early rounds of surfing begin on Friday, July 22 and run through Sunday, July 31. Festival activities, BMX and skate competitions begin on Thursday, July 28 with FMX starting on Friday, July 29th. Live music will run on Saturday and Sunday, July 30-31. More extensive consumer information is available at