Laphroaig Whisky ImageInspired by tradition, the makers of the Best Scotch Whisky in the World* bring innovation to the single malt category

Two hundred years ago, malt whisky was carried through Scotland in small casks that were easily transported on the backs of packhorses. As transportation methods improved, Scottish distillers turned to more economical larger casks, which became todays uniform standard for maturation. Until now.

Realising that using the original small cask maturation process would be an innovative way to add new character -- without compromising the traditional and unforgettable flavors that have earned their single malt the distinction of Best Scotch Whisky in the World* -- the makers of Laphroaig decided to create a new, distinctive scotch whisky: Laphroaig Quarter Cask.

Set to be launched in the U.S. in June, 2005, Laphroaig Quarter Cask is handcrafted to deliver a new expression of Laphroaigs powerful, smoky flavors with smoother, creamier and more complex notes. The result, says Kevin McCarthy, marketing director for Laphroaig and the Scotch Malts Portfolio at Allied Domecq Spirits, North America, is a single malt with unparalleled taste.

Laphroaig Quarter Cask is initially matured in American Oak bourbon barrels, and then is transferred into new, specially produced Quarter Casks for a final seven- to eight- month period. As a result, the maturing spirit receives 30% more contact with wood than other single malts aged in larger, more commonly used barrels. The additional wood influence imparts a very special character to the spirit. The result, according to McCarthy, is a single malt with the unmistakable peat smoke that is so unique to Laphroaig, and a creamy, coconut-like nose with a soft sweetness and a hint of salt.

Laphroaig is known as the Best Scotch Whisky in the World. It is also recognized for its centuries-old consistency and an ever-challenging boldness rare to most malts, McCarthy said. We believe that Laphroaig Quarter Cask continues that tradition, while offering malt aficionados a new way to discover the unique character of Laphroaig.

*Laphroaig was named Best Scotch Whisky in the World for 2005 by Whisky Magazine.

Like the award winning Laphroaig 10 Year-Old Cask Strength, Laphroaig Quarter Cask is barrier filtered, which means that deep, rich flavors and aromas are retained. It also is bottled at a higher alcohol strength, in this case, 48% alcohol by volume.

Tasting Notes Laphroaig Quarter Cask, a sparkling gold single malt scotch whisky, offers a taste profile that is smoky and accented with hints of coconut and banana aromas. It continues in the Laphroaig tradition of being full-bodied, and is deep, complex and smoky yet offers and surprises the palate with a gentle sweetness that gives malt connoisseurs another occasion to enjoy Laphroaig.

Laphroaig Quarter Cask is available at Laphroaig retailers and fine restaurants nationwide, with a suggested retail price of $49.99 for a 750ml bottle.

About Laphroaig:
Laphroaig produces the worlds finest and most unique single malt Scotch whisky and has received numerous accolades including the title of Best Scotch Whisky in the World 2005 by Whisky Magazine. At the 2005 San Francisco International Spirits and Wine Competition, Laphroaig 30 Year Old brought home the grand prize with a Double Gold medal, and Laphroaig 10 Year Old and Laphroaig 10 Year Old Cask Strength won Gold Medals in the Single Malt/Islands category. Laphroaig is part of Allied Domecqs Scotch Malts Portfolio which includes hand-crafted malts from the 4 corners of Scotland Laphroaig from Islay, Glendronach from the Highlands, Tormore from Speyside and Scapa from Orkney. The portfolio is distributed by Allied Domecq Spirits and Wine, North America. For more information, please visit