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Crown Royal

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Crown Royal

A brand of blended De Luxe Canadian Whisky (your Webmixer's favourite!) 40 per cent alcohol by volume.

The Canadian Whisky with a Royal Heritage

Crown Royal, America's leading super premium whisky, has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky.

When the Royal Couple embarked on a special Canadian Pacific train for their tour, the people of Canada opened their hearts to welcome them. As a tribute, Seagram ordered the preparation of a commemorative blend of a deluxe Canadian whisky.

Placed aboard the Royal Train, Crown Royal was the ideal gift for the Royal Couple who were respected for their knowledge and love of fine whiskies. From the magnificent Canadian Rockies to the grandeur of Montreal, Crown Royal was the highlight of the journey.

When Crown Royal was made available to the public in Canada, the response from consumers was immediate and exuberant. For many years thereafter, Americans could only purchase Crown Royal when visiting Canada. When launched in the United States in 1964, Crown Royal earned the enthusiasm and loyalty of America's whisky connoisseurs.

Crown Royal has its origins in ancient Rocky Mountain glaciers, where Canada's sparkling lakes and rivers form a network of waterways that are among the world's purest sources of water. Water is integral to the taste of whisky, so it is natural that Canada produces Crown Royal, one of the world's finest whiskies.

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