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Beefeater 24

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Beefeater 24

Beefeater 24, a new gin handcrafted with 12 botanicals including a rare blend of teas, will debut in select American cities this Spring - bringing London's unique gin heritage and modern cocktail culture to the States. Distilled in the heart of England's capital, Beefeater 24 takes its name from the unique 24-hour steeping process and the city's 24-hour stylish and sophisticated lifestyle. Created with today's discerning spirits connoisseur in mind, Beefeater 24 is set to become a bartender darling, as it lends itself perfectly to cocktail innovation and experimentation.

Beefeater 24 boasts a blend of natural botanicals sourced from around the world, including hand-prepared grapefruit, bitter almond, orris root and Seville orange peel. Accents of rare Japanese Sencha Tea and Chinese Green tea create a perfectly balanced, multi-layered gin. A truly contemporary take on London gin, Beefeater 24 is a subtle, scented and sensuous spirit that plays beautifully on the palate.

Beefeater 24 is the inspired creation of Desmond Payne, the world's most experienced Gin Master Distiller. Drawing on his 40 years of distilling expertise, Payne spent 18 months perfecting the Beefeater 24 recipe, a gin of unrivalled smoothness and complexity ideal for modern cocktail making.

Working from the original recipe developed in the 1860s by James Burrough, Payne discovered that his predecessor shared his passion for working with new flavors and fresh ingredients. Beefeater distillery records show, for example, that Burrough purchased exotic Seville oranges at the fruit market in London's Covent Garden in the 1860s.

In the course of his research, Payne also discovered that Burrough's father had been a tea merchant by Royal Appointment to Queen Victoria. This led Payne to experiment with various teas, which are themselves natural botanicals. After months of experimentation, he hit upon a perfect combination of Chinese Green and rare Japanese Sencha teas, which complements the Beefeater style perfectly, bringing a fresh aroma and incredible smoothness to the final product.

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