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Russell's Reserve Brings Families Together With America's Native Spirit

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Russell's Reserve Brings Families Together With America's Native Spirit

In honor of Father's Day, Russell's Reserve, the 10-year-old bourbon created by father-son duo Jimmy and Eddie Russell, will be partnering with Operation Once in a Lifetime, a nonprofit that makes the dreams of military service members come true and helps to raise money to provide free flights home to U.S. Soldiers stationed around the world.

During the month of June, Russell's Reserve will donate a portion of its sales to Operation Once in a Lifetime (OOIAL). The donation will help OOIAL provide financial assistance to allow men and women of the armed forces the opportunity to fly home and spend some much deserved time with their families.

Having spent 30 years working together and with a combined 86 years of distilling experience, Jimmy and Eddie Russell know a thing or two about both bourbon and family. While their passion for crafting top- quality bourbon is obvious, this year they have partnered with OOIAL to provide our nation's Service members with a simple joy they try to never take for granted: time spent with family.

"I feel blessed to spend every day working with my son at the Russell's Reserve distillery; it is time I cherish," says Jimmy. "We want to make sure military families get to share those same family moments together, which is why we have teamed with Operation Once in a Lifetime. Eddie and I always thought of Russell's Reserve as a catalyst for bringing people together, so I am pleased it will also stand as a way for us to honor the brave men and women who make such sacrifices for our great country."

"Russell's Reserve is a great American brand," said Sgt. Patrick Powers of OOIAL. "Our mission is to provide financial and moral support to U.S. Service members and to make the lives of soldiers easier, and as a soldier myself, I can tell you the hardest thing about serving in the military is being away from your loved ones. Russell's Reserve's willingness to help is something that will have a real impact."

About Russell's Reserve, LLC

Master Distiller, Jimmy Russell has been making bourbon in Lawrenceburg, Kentucky for 56 years and has joined the ranks of the greats when it comes to his legendary craftsmanship. He collaborated with his son Eddie, a relative newcomer with 30 years under his belt, to create the acclaimed Russell's Reserve. Jimmy Russell has worked at the distillery since 1954 and his devotion to his whiskey making comes from his family. His grandfather worked in the distilling business, as did his father before him. His son Eddie Russell now follows in his footsteps. Russell's Reserve is a hand-crafted bourbon, that reflects the expertise that comes with the 80-plus years of combined experience the father and son duo possess.

About Operation Once In A Lifetime

Operation Once in a lifetime is a 501 (c) (3) non-profit organization created to make the dreams of U.S. soldiers come true. The dream of a soldier is to come home alive, unwounded, to love his country, his unit and his family. By providing free financial support to U.S Service members, their families and veterans, Operation Once in a Lifetime salutes our men and women on the forefront, and helps them when they need it most.

About Skyy Spirits, LLC

The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), together with its affiliates Gruppo Campari. Launched in 1992 with the introduction of its flagship brand, SKYY Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari's portfolio in the US with such leading brands as SKYY Vodka, SKYY90, All Natural SKYY Infusions, Campari, Wild Turkey Straight Kentucky Bourbon, American Honey, Russell's Reserve, Glen Grant Single Malt Scotch Whisky, Cabo Wabo Tequila, Espolon Tequila, Ouzo 12, X-Rated Fusion Liqueur, Frangelico, Carolans Irish Cream, Irish Mist Liqueur and Jean-Marc XO Vodka. Skyy Spirits is also the exclusive US distributor of Cutty Sark Scotch Whisky, The Glenrothes Single Malt Scotch Whisky, Bowmore Islay Single Malt Scotch Whisky, Auchentoshan Lowland Single Malt Scotch Whisky, Glen Garioch Highland Single Malt Scotch Whisky, Flor de Cana Rum, Midori Melon Liqueur, Hibiki Whisky and The Yamazaki Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at skyyspirits.com, facebook.com/skyyspirits, Twitter: @SkyySpirits and camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, GlenGrant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury's. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange. camparigroup.com

 
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