Bottles of Russian Standard Vodka, Russia's number one premium vodka, will feature a special label certifying their 100% Russian provenance and adherence to traditional vodka production methods, as part of a certification process awarded by the Russian Federation government.
The official Certificate of Origin stamp, introduced to help consumers distinguish genuine Russian vodka from the many pretenders to Russia's national drink, is a testament to the brand's devotion to authentic Russian vodka making traditions and excellence. Awarded by the Federal Service for Intellectual Property, Patents and Trademarks, the certificate is the result of considered and careful vetting of Russian Standard's production process.
"We are proud to display our Certificate of Origin as a guarantee of Russian Standard's quality and provenance," said Roustam Tariko, founder and president of Russian Standard Vodka. "In today's world, consumers value authenticity and production origin highly in their choice of brands. Just as superb French and Italian products are awarded Appellation d'origine contrôlée and Denominazione di Origine Controllata, or a Cuban cigar holds the coveted Habanos D.O.P., Russia, the homeland of vodka, also must guarantee its national drink. Our Certification of Origin will help vodka lovers distinguish Russian Standard from the many vodka brands that pretend to be Russian, but are not."
The Certificate of Origin is being applied to current production at the company's state-of-the-art distillery in St. Petersburg. Bottles bearing the stamp will roll out on shelves in the U.S. in October.
The certificate bears the unique number awarded to Russian Standard by the government of the Russian Federation, marking the brand's status as Genuine Russian Vodka. The crest is the official city emblem of St. Petersburg, the capital of Imperial Russia and the home of the creation of the standard for Russian vodka, by famed scientist Dmitri Mendeleev. The double headed Imperial eagle, the symbol of the Russian Federation, represents the government recognition of the certification.
About Russian Standard Vodka
Russian Standard Vodka is the global leader in authentic Russian premium vodka. The Russian Standard vodka portfolio dominates the premium segment in Russia with a 60 percent market share and sales of over 2.2million cases in 2009 in Russia and more than 70 export markets across Europe, the U.S. and Asia. Roustam Tariko, the founder of Russian Standard, introduced Russian Standard Original in 1998 as the first authentic Russian premium vodka. Russian Standard vodkas are made with only the finest Russian ingredients, conforming to the formula for vodka established in 1894 by famed Russian scientist Dmitri Mendeleev for Russia's Czars. Two years after launch, sales of Russian Standard Original surpassed all imported premium vodkas on the Russian market, leading to broad international expansion and the launch of Russian Standard Platinum in 2001, IMPERIA Vodka, the company's luxury brand, in 2004, and Russian Standard Gold in 2008. For more information please visit http://www.RussianStandardVodka.com