In the late 1980s, ABSOLUT VODKA launched its "Cities" advertising campaign with a wink and a nod to the intrinsic flare and historical heartbeat of what makes each city special. In 2007, the brand brought the "Cities" campaign to life with the launch of ABSOLUT NEW ORLEANS, a flavor reminiscent of the Big Easy. Every year since then, ABSOLUT has introduced a limited-edition flavor - ABSOLUT LOS ANGELES in 2008, ABSOLUT BOSTON in 2009, and now ABSOLUT BROOKLYN is honored as the fourth flavor in the city-inspired portfolio.
The Bottle: Designed by Spike Lee, the bottle is a colorful depiction of the cornerstone of the Brooklyn community: a stoop. Representing the stoop where Spike grew up, other subtle nods on the bottle include Brooklyn nicknames on the steps of the stoop and a line from a love letter to Brooklyn, written by spoken word poet and Brooklynite, Lemon Anderson. In addition, the Lars Olsson Smith seal, never before altered on the iconic ABSOLUT bottle, has been "Spiked" - Lars wears a baseball cap and glasses evocative of Spike Lee.
As part of ABSOLUT VODKA's commitment to supporting the Brooklyn community, the brand is donating $50,000 of the profits from the sale of ABSOLUT BROOKLYN to Habitat for Humanity - New York City, an organization dedicated to transforming lives and the city by building quality affordable homes for families in need
ABSOLUT, Spike Lee and visual strategist Fuse Green have partnered with artist-owned Brooklyn retailer Brooklyn Industries to create a limited-edition t-shirt that celebrates Brooklyn Stoop Life. A percentage of the profits of t-shirt sales, sold online and at Brooklyn Industries retail locations city-wide, will also benefit Habitat for Humanity - New York City. The much-admired local retailer, lauded for being a cutting edge, artist-driven entity that gives back to the community, will also host ABSOLUT BROOKLYN happy hours for its customers throughout the summer.