(Feb. 27, 2008 Las Vegas) - The fastest hands in Vegas are typically found at the blackjack or poker tables. Today, there is a new sheriff in town! Beam Global master mixologist Bobby "G" Gleason set a new Guinness World Record by mixing 253 delicious cocktails in 60 minutes. Using DeKuyper cordials and liqueurs and Hornitos tequila, the record-breaking feat topped the previous record of 179 cocktails in 2004. The record was completed in front of the industry's leading bartenders and distributors at the Nightclub & Bar Convention & Trade Show to demonstrate just how quick and easy it is to mix up creative cocktails.
Bobby G averaged just over four cocktails per minute. A natural fit for the competition, DeKuyper, the best selling line of cordials and liqueurs in the United States with nearly 60 flavors, and Hornitos Tequila, one of America's original and favorite 100 percent Agave tequilas, came together to form the colorful cocktail menu featuring a wide range of flavors that could satisfy any palette.
Today's "cocktail culture" means more people are entertaining at home, but many are intimidated about serving their own signature drinks. In mixing 253 cocktails in 60 minutes, Bobby G's goal - in addition to setting a world record - was to eliminate the pressure of mixing cocktails.
"It's all about balance," said Bobby G. "When you have an excellent, super premium base spirit, like Hornitos tequila, and a variety of DeKuyper cordials, you can start to experiment and expand your home bartending skills. Combining great flavors and quality spirits - that's when perfect cocktails come alive."
In setting the world record, Bobby G proved that there is more to tequila than shots. By pairing the fine line of Hornitos tequila - Plata, Reposado and Anejo - with nearly 60 flavors of DeKuyper, Bobby G created 70 margaritas, including the Hornitos Blueberry Margarita and DeKuyper Pomegranate Margarita. These cocktails are memorable and fun and easy to make. For a complete list of cocktails Bobby G prepared, visit www.DeKuyperUSA.com in early March.
From the Record to the Road - Bobby G to Teach Cocktails 101
From March to July, Bobby G will be touring six cities to teach the fine art of making delicious cocktails for any occasion from Cinco de Mayo fiestas to backyard BBQ blasts. With mixing demonstrations and recipe tips using DeKuyper cordials and Hornitos tequila, Bobby G will show how easy it is to mix up new flavors of great tasting cocktails at home. Tour stops include Chicago, Dallas, Detroit, Los Angeles, Miami and New York.
About Bobby G
Bobby G has been tending bar and creating delicious drinks since 1984 and currently reigns as the master mixologist for Beam Global. The cocktail connoisseur got his start in the fast-paced nightclubs of South Florida before relocating to Las Vegas, where he opened bars at the Mirage Hotel, Treasure Island and the Bellagio. He worked with master mixologist Tony Abu-Ganim and studied under Francesco LaFranconi, the famed bartender and spirits educator. In addition to breaking the world record, Bobby G holds the title for the "World's Most Sensuous Cocktail" by Penthouse magazine and has won many awards such as Bartender magazine's New York International Cocktail Competition, putting him in the upper echelon of the bartending community.
About DeKuyper Cordials & Liqueurs
DeKuyper is the #1-selling line of domestic cordials featuring nearly 60 mixable and versatile flavors of cordials, liqueurs, cremes, brandies and schnapps. Some DeKuyper flavors have inspired the creation of cocktails and are now synonymous with those drinks. For example, in the mid-80s DeKuyper Luscious Peachtree Schnapps inspired the creation of the Fuzzy Navel, and in the mid-90s DeKuyper Pucker Sour Apple Schnapps inspired the creation of the Appletini. DeKuyper was founded in Holland in 1695 by Johannes DeKuyper & Son and has been the brand to turn to for fresh and original liqueurs for more than 300 years.
About Sauza Tequila
Sauza Tequila is one of the oldest tequilas in Mexico and one of the most popular in its homeland. Through its popularity in its native Mexico, Sauza has reached the esteemed front-runner position as one of the world's fastest-growing tequilas. This high-quality tequila true to its Mexican roots also boasts one of the most diverse families of tequila on the market, with a fine selection of premium, super-premium and ultra-premium tequilas perfect for mixing, sipping and straight-up consumption. Additional information can be found at www.sauzatequila.com and www.hornitostequila.com
About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker's Mark Bourbon, Laphroaig Scotch Whisky, Larios Gin, Whisky DYC, Teacher's Scotch Whisky, DeKuyper Cordials and Liqueurs, Knob Creek Bourbon and Starbucks Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.