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Jim Beam Bourbon awards race fan prize of a lifetime.

Home > Press > 2008 - Jim Beam Awards Fan

Jim Beam, the world's number one bourbon, has awarded Ryan Cooledge of Surprise, Arizona and three guests the exciting opportunity to do "double-duty" by winning the Jim Beam 1100. The promotion allowed consumers and race fans alike to carry out something that a professional driver has not attempted since 2003: participate in the Indianapolis 500 and the 600 mile NASCAR race in Charlotte, thus experiencing1100 miles of racing in the one day.

"Experiencing the greatest day in racing is a once-in-a-lifetime event for a consumer," said Brian Gallagher, Manager of Motorsports, Jim Beam. "By offering the winner and their guests the chance to see these two races, we are able to connect our IRL and NASCAR sponsorships and reinforce our commitment to racing. While drivers cannot attempt the 'double duty' under the current set-up, with the Jim Beam 1100, Ryan will be able to live through a part of history."

Cooledge and his guests will receive VIP treatment from the moment they arrive in Indianapolis for the Indianapolis 500. Before race day, Cooledge will go for a high speed ride around the historic Indianapolis Motor Speedway and then on Sunday he will go for a ride in the pace car as well as meet two-time Indy 500 champion, Helio Castroneves and rookie sensation, Ryan Briscoe.

Upon the conclusion of the Indianapolis 500 they will helicopter to Indianapolis International Airport, where they will board a private plane for Charlotte. Once they arrive in Charlotte, Cooledge will be driven to the NASCAR race in the Jim Beam NASCAR street-legal two-seater. Upon completion of the 600 mile race, the VIP experience continues. Cooledge and his guests will be escorted to the track's infield, where they will meet Robby Gordon, driver of the No. 7 Jim Beam Dodge, the only driver in NASCAR's top circuit to operate his own Sprint Cup team.

"I think the Jim Beam 1100 is a great way for fans to enjoy two of the greatest races of the season, and it gives Helio, Ryan and me a chance to get up-close and meet some of our fans," said Jim Beam sponsored driver, Robby Gordon. "Being able to drive in both races is something I've never forgotten and I'm sure Ryan and his friends will feel the same way."

"I am a Robby Gordon fanatic! Finally meeting Robby will be the highlight of my race weekend," said Jim Beam 1100 prize winner Ryan Cooledge. "I've been following Robby for 10 years. He's a real guys-guy that can do anything. When I first started following racing, I liked open-wheel, so I am looking forward to meeting Helio and Ryan, but Robby is who I'm really looking forward to shaking his hand. My boys keep giving me things to have him sign, so I hope he has some energy after the race. I can't thank Jim Beam enough for making my family's dream come true"

 
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