Hornitos Tequila, a member of the Sauza family helped Eva Longoria and Todd English celebrate the highly anticipated opening of the Latin-infused restaurant, Beso, Spanish for "Kiss," on March 6th. Partygoers sipped on specialty cocktails including the Beso Margarita and Spanish "Kiss," created with Hornitos Tequila, the fine line of premium, 100% pure agave tequila, while also enjoying globally-inspired dishes like the Hornitos Tequila Scallop Shooter and Hornitos Tequila Margarita Lollipops prepared by Beso's executive chef, Todd English.
Many of Hollywood's most influential tastemakers and celebrities, gathered for a night of fine dining and Hornitos cocktails including owners Eva Longoria Parker, Todd English, Jonas Lowrance and JT Torregiani, and guests Felicity Huffman, Nicolette Sheridan, Sheryl Crow, America Ferrera, William H. Macy, George Lopez, Roselyn Sanchez, Mario Lopez, Michael Bolton and many more.
"Beso personifies the smoothness and edge of Hornitos, and we are honored to toast with Eva and Todd to help them celebrate the grand opening and we wish them great success," said Andrew Floor, senior brand director, Sauza. "The Hornitos line of tequila offered different variants for all of Eva and Todd's guests, with Plata enjoyed in cocktails like the Beso Margarita and Spanish Kiss, shooting with Reposado and for those who wanted to savor opted for the sophisticated Anejo," continued Floor.
Last year, Hornitos launched one of the brand's most aggressive advertising and re-positioning campaign in years, supported with a $15 million marketing spend. Hornitos, originally available as a Reposado tequila, just unveiled two additional variants - Hornitos Plata and Hornitos Anejo. With the addition of two new variants, Hornitos also introduced its sip, shoot and savor strategy in direct response to an evolving category and consumer demand for a Hornitos variant for all consumption occasions. Sip, shoot and savor educates consumers on the diversity of tequila, where Hornitos Plata is versatile enough for mixed drinks, Hornitos Reposado can be enjoyed as a shot, and the more complex notes of Hornitos Anejo are slowly savored.About Sauza Tequila
Sauza Tequila is one of the oldest tequilas in Mexico and one of the most popular in its homeland. Through its popularity in its native Mexico, Sauza has reached the esteemed front-runner position as one of the world's fastest-growing tequilas. This high-quality tequila true to its Mexican roots also boasts one of the most diverse families of tequila on the market, with a fine selection of premium, super-premium and ultra-premium tequilas perfect for mixing, sipping and straight-up consumption. Additional information can be found at www.sauzatequila.com and www.hornitostequila.com
About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker's Mark Bourbon, Laphroaig Scotch Whisky, Larios Gin, Whisky DYC, Teacher's Scotch Whisky, DeKuyper Cordials and Liqueurs, Knob Creek Bourbon and Starbucks Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.