Future Brands LLC, the U.S. sales and distribution operation for Beam Global Spirits & Wine, Inc., [Fortune Brands, Inc. (NYSE:FO)] and the Absolut Spirits Company, Inc., announces the appointment of Pryce Greenow to vice president, sales-west region. Greenow reports directly to Bill Newlands, senior vice president of U.S. commercial development for Beam Global.
"Pryce comes to us from Beam Wine Estates, where he was responsible for sales strategy development and the execution of off- and on-premise national accounts, export markets, duty free, airline and military channels. Among his accomplishments, Pryce led the channel management team that accounted for 30% of total company wine sales and delivered market-beating results," said Bill Newlands, senior vice president of U.S. commercial development, Beam Global. "Pryce's results-oriented style coupled with a track record of delivering exceptional commercial benefits makes him the perfect candidate for this role. He is well-positioned to lead the Future Brands' west region and its distributors to achieve their profit and market share goals in 2008 and beyond."
"I look forward to working with the second largest spirits supplier in the U.S., where every major brand has seen improvement in dollar sale percentages in the last year. I also look forward to building on the strong relationships we have with our customers," said Greenow. "Future Brands has had a strong start to 2008, and I am committed to meeting the company's 2008 goals."
Prior to Beam Wine Estates, Greenow worked at Allied Domecq Wines USA, where he led trade marketing and creative services. He was responsible for tailoring national marketing programs to enhance POS effectiveness and exploit local market, channel and account specific opportunities. He then went on to serve as a manager for Allied Domecq Wines USA's business planning and analysis group. Preceding his work for Allied Domecq, Greenow was a consulting leader for San Francisco-based Marakon Associates. He spent seven years in the British Army where he achieved the rank of captain.
Greenow earned an undergraduate degree from the University of Bristol, where he majored in engineering. He earned "with distinction" his Masters of Business Administration degree from Harvard Business School.