January 2, 2008, New York, NY - Castle Brands Inc. (AMEX: ROX), an emerging international spirits company, today announced its results in the 2007 World Beverage Competition. The World Beverage Competition is a member of the World Trade Organization.
Castle Brands brought home six awards in four categories from this prestigious global competition. Platinum awards were given for Boru Vodka, Sam Houston Very Small Batch Bourbon and Knappogue Castle Irish Single Malt Whiskey. According to the World Beverage Competition, "these platinum award-winning products should be regarded for the extra effort, creativity and care taken in bringing them to market."
In both the Irish whiskey and bourbon categories, Castle Brands had two of the four medal-earning brands. Clontarf Irish Whiskey received a Gold award and Jefferson's Reserve Very Small Batch Bourbon received a Silver award.
In the prestigious packaging award category, Boru Vodka garnered its second Platinum award. Commented Roseann Sessa, vice president marketing and public relations for Castle Brands, "The packaging award is one of the most difficult awards to achieve in the beverage industry. For Boru, this impressive award verifies the success the brand has seen in the last year."
Ms. Sessa added, "We are extremely pleased with our results in this competition. Our brands are all thoroughbreds in their categories." She further added, "It is gratifying to see that the time and effort we put into the brand is paying off with industry accolades. In addition to our awards in the World Beverage Competition, Boru Vodka also received a Gold Medal at the San Francisco World Spirits Competition and won first place for redesigned packaging in the Beverage Dynamics Advertising and Promotions Awards."
The World Beverage Competition judging is based on a double blind method. The judging panel is comprised of industry professionals from six continents who remain anonymous. Judging is conducted behind closed doors and the judges do not see the packaging or know the brand name prior to documenting and submitting their score cards. The packaging portion of the competition is conducted after the tasting portion. Only one award at each level is given per category.
More about Boru Vodka
Boru Vodka is made in Ireland from wheat and the pristine water for which Ireland is known. The five times distillation process produces a clean vodka of unusual clarity and exceptional smoothness. It is named for the legendary king responsible for uniting Ireland, Brian Boru. Boru Vodka is also available in Citrus, Orange and Crazzberry flavors. Boru Vodka is available in the nationwide in the United States and Ireland and in a growing number of other international markets. 40% ABV.
More about Castle Brands Inc.
Castle Brands is an emerging developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, whiskey and liqueurs. Castle Brands' portfolio includes Boru Vodka, Gosling's Rum, Sea Wynde Rum, Knappogue Castle Whiskey, Clontarf Irish Whiskey, Jefferson's and Jefferson's Reserve Bourbon, Sam Houston Bourbon, Celtic Crossing Liqueur, Pallini Limoncello, Raspicello and Peachcello and Brady's Irish Cream.