NEW YORK, NY, February 7, 2008. Castle Brands Inc. (AMEX:ROX), an emerging international premium spirits company, today announced that it has entered into an agreement with Autentica Tequilera to develop and launch a new brand of super-premium tequila, "Tequila Tierras Autenticas de Jalisco" or "Tierras". Castle Brands will be the exclusive importer and marketer of Tierras in the United States.
Autentica Tequilera was founded four years ago by Javier, Alfonso and Daniel Orendain. The Orendain name is synonymous with tequila. Their grandfather, Eduardo Orendain Gonzales, started one of Mexico's most prominent tequila companies. This third generation of tequila producers takes their family's proud heritage and combines it with the passion and vision of a younger generation to produce an extraordinary tequila for today's discerning market. Tierras will be the signature brand of Autentica Tequilera.
Tequila Tierras Autenticas de Jalisco translates to "authentic tequila from the soil of Jalisco". Tierras, which will launch later this year, will be available as blanco, reposado and anejo.
Donald L. Marsh, Castle Brands' President and Chief Operating Officer, commented, "We are proud to work with the Orendain family on such an exciting project. The tequila category offers tremendous growth opportunity in the United States, and Castle Brands is well positioned to benefit from that growth with its strong route to market for upscale spirits. Tierras is a welcome addition to our portfolio of premium brands."
More about Castle Brands Inc.
Castle Brands is an emerging developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, whiskey and liqueurs. Castle Brands' portfolio includes Boru Vodka, Gosling's Rum, Sea Wynde Rum, Knappogue Castle Whiskey, Clontarf Irish Whiskey, Jefferson's and Jefferson's Reserve Bourbon, Sam Houston Bourbon, Celtic Crossing Liqueur, Pallini Limoncello, Raspicello and Peachcello and Brady's Irish Cream.
More about Autentica Tequilera Autentica
Tequilera was founded four years ago by Javier, Alfonso and Daniel Orendain, the third generation in a family of tequila producers. The company's mission is to produce products of the highest standards using premium raw materials and traditional tequila methods. Their goal is to position Tequila Tierras Autenticas de Jalisco as a global brand that exemplifies tequila as a premium product from Mexico.