Deerfield, Ill., January 28, 2008 - Beam Global Spirits & Wine, Inc., a unit of Fortune Brands (NYSE: FO), achieved record full-year results for 2007 with double-digit sales increases across key premium spirits brands. The company credits its strong performance to smart brand building and brand investment strategies designed to boost brand equity and drive sustainable growth in both volume and value.
"We started the year with a new marketing vision 'Building Brands People Want to Talk About,' and focused intently in 2007 on bringing that vision to life," said Tom Flocco, president and chief executive officer, Beam Global Spirits & Wine. "We continue to develop marketing strategies that center around effective consumer pull initiatives designed to build buzz through non-traditional marketing methods. In tandem with a sharp increase in our brand spending in the second half of the year, our strategic approach is paying off. We are excited to be starting 2008 on the heels of a record year."Brand performance highlights include:
The company increased brand spending in the second half of the year with the launch of new advertising, marketing and positioning campaigns in support of three of its global brands – Sauza tequila, Canadian Club Canadian whisky and Courvoisier Cognac. Highlights include:
Beam Global experienced international growth across its portfolio including:
"We will continue to increase brand investment on core brands as we execute against our vision of Building Brands People Want to Talk About in 2008," said Mr. Flocco. "We fully expect that the new brand positioning campaigns launched in 2007 will benefit us in 2008, and we are looking at other brand building opportunities that will continue to deliver results for our premium spirits around the world."
Beam Global is well-positioned to benefit from the continued growth of spirits in 2008, including consumer interest in trading-up to premium and super-premium brands.
About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits& Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker's Mark Bourbon, Laphroaig Scotch Whisky, Larios Gin, Whisky DYC, Teacher's Scotch Whisky, DeKuyper Cordials and Liqueurs, Knob Creek Bourbon and Starbucks Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit http://www.beamglobal.com and www.drinksmart.com.