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Ardmore Traditional Cask launches in the United States

Home > Press > 2008 - Ardmore Cask Launches In

Deerfield, Ill. - February 20, 2008 - Beam Global Spirits& Wine, Inc. a global leader in premium spirits and a unit of Fortune Brands, Inc. (NYSE:FO), announced the U.S. launch of Ardmore Traditional Cask, the first ever widely available single malt whisky from the Ardmore distillery. The only Highland malt whisky to be 100% peated since its inception in 1898, Ardmore Traditional Cask offers Highland malt flavor with a twist, and will be available on shelves nationwide beginning in March 2008. This new expression was crafted in direct response to 15 years of consumer demand for a quality single malt from the Ardmore distillery.

Ardmore Traditional Cask is produced in Aberdeenshire at the Ardmore distillery, which was first established in 1898 by Adam Teacher. Today, the facility is best known for its contributions to the internationally renown Teacher's Highland Cream Blended Scotch whisky, for which Ardmore serves as the fingerprint malt. The new and highly anticipated single malt, Ardmore Traditional Cask was released and widely available in Duty Free and the United Kingdom in the fall of 2007.

"For years, consumers have been passionately asking for a single malt whisky from the Ardmore distillery, and we are thrilled to finally deliver this high-quality product to eager malt whisky fans," said Paige Guzman, brand manager, scotches, Beam Global Spirits and Wine. "Ardmore Traditional Cask has a definitive character and flavor profile making it an ideal 'step up' for those seeking to break away from mainstream tastes into a diverse and complex malt market," continued Guzman.

Peated at an above industry average 12-15 parts per million, Ardmore Traditional Cask is a double matured single malt whisky which is non-chill filtered and bottled at 46% ABV. First matured in ex-bourbon barrels, the spirit receives its second maturation in handmade 110 liter quarter casks, and is one of only two single malt brands to use quarter casks in the maturation stage. When combined with Ardmore's full, but relatively light peating, this second maturation creates an extraordinary malt whisky, having a well-rounded flavor with a unique peat-smoke richness, softened by a delicate sweetness.

Distinctive in taste, Ardmore is a unique and rare Highland single malt with peat-smoke tones, followed by a smooth, subtle sweetness. At bottle strength, the intense flavors burst and fill the mouth with a creamy peat tang and a touch of vanilla's soft gentleness. The full-bodied smoothness of Ardmore can be best appreciated at bottling strength, but is also enjoyed with water or over ice. The finish is full, succulent and long. With its defined peat taste and flavor, Ardmore provides a new level of reassurance to consumers wanting to explore malt whisky beyond the more traditional brands. Ardmore is a more intense and flavorful single malt, and while tradition, heritage and production process are part of its character, Ardmore is not ruled by these elements.

Only 3,000 cases of Ardmore will be initially introduced into the U.S. The single malt is available in 750ml bottles and will retail for a suggested price of $45 - $50 (varies by market). The U.S. launch of Ardmore will be supported by select tasting events led by Ardmore brand ambassador Simon Brooking. A number of on- and off-premise point of sale items will be available including postcards, banners, shelf-talkers, and branded apparel. Advertising will run in key spirits trade publications including Whisky Magazine and Malt Advocate. For more information visit the Ardmore website at www.ardmorewhisky.com

About Beam Global Spirits and Wine:

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker's Mark Bourbon, Laphroaig Scotch Whisky, Larios Gin, Whisky DYC, Teacher's Scotch Whisky, DeKuyper Cordials and Liqueurs, Knob Creek Bourbon and Starbucks Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

 
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