Chicago, IL (PRWEB) November 14, 2007 -- Polmos Bialystok today announced Poland's original bison-grass flavored vodka is making its U.S. debut in Chicago and the New York metropolitan area, before rolling out in markets nationwide. Zubrowka Bison Grass Flavored Vodka is the authentic, 400-year-old spirit that derives its unique flavor from an extract of bison grass, a rare aromatic herb grass that grows exclusively in the last remaining primeval forest in Europe.
"Polmos Bialystok is the only distillery in Poland authorized to produce the iconic Zubrowka Bison Grass Flavored Vodka, renowned for its smooth body, clean taste and distinctive aroma. Imitations have been produced worldwide, but this is the only truly genuine brand of bison grass vodka," said Jimmy Todd, VP of Sales, Marsalle Company. Chicago-based Marsalle Company is the exclusive importer and distributor of Zubrowka Bison Grass Flavored Vodka in the U.S.
Zubrowka Vodka's product packaging was redesigned for the international launch to reflect the brand's premium quality and authentic Polish heritage. It will debut on U.S. shelves with a contemporary new label and bottle that holds a signature blade of bison grass to keep its subtle flavor fresh. Zubrowka Bison Grass Flavored Vodka is initially available in the 750ml. size and priced at approximately $25-$26 per bottle.
The initial product launch includes Chicago and the New York metropolitan area, including New York City, New Jersey and Connecticut. Tampa-based Dunn&Co., a full-service advertising and marketing communications firm, was recently named Agency of Record for Zubrowka Bison Grass Flavored Vodka. Dunn&Co. will manage the national brand and product launch, driven by the new "Grass" advertising campaign.
Todd added, "Zubrowka Bison Grass Flavored Vodka has been a leading vodka in Europe for decades -- particularly in Poland, Paris, London and Japan -- and we are confident that its status in the U.S. will mirror that strong presence. Zubrowka Vodka's popularity stems from its uniquely smooth, delicate flavor that makes it perfect alone, on the rocks, or with a mixer."
Zubrowka Bison Grass Flavored Vodka originated in the early 14th-century as a local specialty from the Bialowieza forest region, which today is Europe's last remaining primeval forest, relatively untouched by civilization and pollution. The secretive Bialowieza Forest, located deep in northeastern Poland, remains home to the largest population of European bison, and the storied, aromatic bison grass on which the herd of 400 feeds. Bison grass cannot be grown artificially, and production of authentic Zubrowka Vodka has remained unchanged for centuries.
About Marsalle Company:
Marsalle Company is a nationally recognized importer of fine spirits and wines. The company imports products from all around the world. Founded just after prohibition, the company was purchased in 1993 by the Stoller family and has become recognized as an aggressive and expert marketing company in a highly competitive industry. Marsalle's mission is to provide foreign suppliers with a reliable partner in the United States that will focus on brand building and sales success. To learn more, visit www.marsalle.com.