Starbucks Liqueurs Named Best Tasting Coffee Liqueur and Best Tasting Cream Liqueur by Beverage Testing Institute.

Home > Press > 2007 - Starbucks Liqueur Named B

Deerfield, Ill., September 19, 2007 - Starbucks Liqueurs, produced by Beam Global Spirits & Wine, Inc., a global leader in premium spirits and wine, and Starbucks Coffee Company, is proud to announce that Starbucks Coffee Liqueur and Starbucks Cream Liqueur were judged to be the best tasting coffee and cream liqueurs by the Beverage Testing Institute (BTI), an independent professional testing panel that's widely praised in the spirits industry for its expertise. Judged against some of the industry's leading coffee and cream liqueur brands, Starbucks Coffee Liqueur and Starbucks Cream Liqueur rated highest in taste, quality of flavor, smoothness and aroma in their categories. Starbucks Coffee Liqueur received a rating of 94* out of 100 and Starbucks Cream Liqueur topped the competition with a score of 95*out of 100. In addition, Starbucks Liqueurs beat out the competition for "Best Mudslide,"* a recipe which calls for both products.

"We are honored that the Beverage Testing Institute has judged Starbucks Liqueurs to be the best in their class," stated Stacey Simmons, brand manager, Starbucks Liqueurs. "Both Starbucks Coffee Liqueur and Starbucks Cream Liqueur are made with 100 percent real Starbucks coffee which delivers the signature Starbucks flavor and smooth taste Starbucks coffee enthusiasts have come to love. These liqueurs are the perfect ingredients to cocktails including White Russians, martinis and the best tasting Mudslide."

The same Mudslide recipe judged by BTI to be the best of the tasting competition* can be easily replicated for home entertaining:

1 part Starbucks Coffee Liqueur
1 part Starbucks Cream Liqueur
1 part ABSOLUT vodka

To educate consumers, retailers and bartenders of these accolades, point-of-sale materials will be developed including neckers, shelf talkers, recipe cards and sell sheets. These point-of-sale items will include Starbucks Liqueurs' newest accolades as well as the award-winning Mudslide recipe. In addition, strategically placed print, out-of-home and sampling initiatives in key markets will also help educate consumers about the taste and quality of the liqueurs. Finally, the brand will be featured in upcoming print advertisements in several beverage trade publications.

The Beverage Testing Institute was founded in 1981 with the objective of producing fair and impartial wine and spirits reviews for consumers. BTI conducts monthly tastings of all spirits categories through its International Review of Spirits. Products are reviewed by an independent panel in a blind taste test and are judged on a 100-point scale. Scores are based on a spirit's quality, taste and aroma among other characteristics.