Deerfield, Ill. - November 5, 2007 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits and wine, announces the launch of its redesigned company website, www.beamglobal.com. The updated website is an interactive platform that brings to life Beam Global's vision, "Building Brands People Want to Talk About," through exciting brand features, informative employee narratives and a historical timeline of Beam Global brands, all of which provide refreshed insight into one of the most prominent spirits and wine companies in the world.
The website was redesigned and updated to more accurately reflect Beam Global's identity as a leading international, premium spirits and wine company. To capture the global spectrum and presence of the company, profiles of employees from Beam Global's distilleries, operational units and offices across the world are featured on the site. Employees from various occupational backgrounds offer a first-person narrative about their role and provide key insights into what it is like to work Beam Global Spirits & Wine.
"One of the most visible platforms a company has is its website," said Chris Swonger, senior vice president of corporate affairs, Beam Global Spirits & Wine, Inc. "With that understanding, it was important for us to emphasize our commitment to 'Building Brands People Want to Talk About' and showcase what we believe differentiates Beam Global as an industry leader. This includes our world-class brands, our employees, our strategic partnerships and our principles - demonstrated through our commitment to social responsibility."
New sections to the website showcase industry awards for the company's portfolio of spirits and wines, brand pages that provide insightful facts on heritage and craftsmanship, information on the company's vision and strategy, global career opportunities and a special section on the company's commitment to social responsibility.
The design and implementation of the new website was led by the creative services arm of Qorvis Communications. Qorvis is the corporate communications agency of record for Beam Global.
About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker's Mark Bourbon, Laphroaig Scotch Whisky, Larios Gin, Whisky DYC, Teacher's Scotch Whisky, DeKuyper Cordials and Liqueurs, Knob Creek Bourbon, Starbucks Liqueurs and Clos du Bois Wines. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit http://www.beamglobal.com and www.drinksmart.com.