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Bacardi Invests More Than $250 Million in Dewar's Scotch Whisky

Home > Press > 2007 - Bacardi Invests In Dewars
HAMILTON, BERMUDA, July 31 - Bacardi Limited, the largest privately held spirits company in the world, today announced a major investment of more than $250 million in its Scotch whisky production. This significant outlay is in response to the growing global demand for the premium portfolio of Dewar's Scotch whiskies, which are among the top-selling and favorite Scotches in the world.

"Demand for Dewar's premium whiskies has grown significantly, especially in Asia and other emerging markets where the brands were launched only in the past three years," said Andreas Gembler, president and chief executive of Bacardi Limited. "To support our growth, we will invest more than $250 million in additional capacity to meet these needs, creating an entirely new infrastructure to support higher inventories of maturing whisky and increasing our blending, bottling and packing capabilities."

The expansion, one of the most significant investments ever in the Scotch industry, begins now and will continue over the next ten years.

"Bacardi has a rich history of investing in our brands and their heritage -- the backbone of our fine spirits. This substantial plan demonstrates our clear commitment to Scotland, known around the world for its quality whisky, and to our Dewar's brands, favorites among consumers," added Mr. Gembler.

Bacardi will build new product supply facilities in Scotland. The plan includes comprehensive redevelopment of an existing site in Parkhead, Glasgow, where Bacardi will construct new maturation warehouses and a new blend center, as well as install new bottling lines and packing equipment.

In addition, Bacardi is close to finalizing options to purchase a 100 acre tract of land in central Scotland to be developed as a second maturation and blending facility to support the growth of the brands.

Along with the expansion in production will be an increase in jobs and other benefits to the local economy -- including sourcing, packaging and purchasing materials from local suppliers.

Bacardi acquired the Dewar's brand in 1998. Since then the portfolio has expanded to include -- Dewar's 12 year old, Dewar's 15 year old, Dewar's 18 year old, Dewar's Signature and Aberfeldy single malt. In addition, Bacardi created the Dewar's World of Whisky Visitor Center in 2000, one of the premier Scotch visitor sites.

Bacardi, through its John Dewar & Sons Ltd. subsidiary, employs 300 people at seven locations throughout Scotland. The company currently operates whisky distilleries in Aberfeldy, Macduff, Aultmore, Craigellachie and Royal Brackla with blending, bottling and packaging facilities in Glasgow and Coatbridge.

About Bacardi Limited

Bacardi Limited is the largest privately held spirits company in the world and produces and markets a variety of internationally recognized spirits. Bacardi Limited's brand portfolio consists of more than 250 brands and labels, including: BACARDI rum, the world's number-one selling rum; GREY GOOSE vodka, the world leader in ultra premium vodka; DEWAR'S Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE gin, the fastest-growing gin in the spirits industry; CAZADORES blue agave tequila, one of the top selling 100 percent blue agave tequilas worldwide; MARTINI & ROSSI vermouth, the world leader in vermouth; and other leading brands.

About John Dewar & Sons Limited

The name of DEWAR is one of the most respected in the world of Scotch whisky. Founded in 1846 by John Dewar Sr., John Dewar and Sons Limited has grown from a small wine and spirits merchant shop in Perth, Scotland, to become a global brand, famed the world over for quality blended whiskies. Today, DEWAR'S is one of the largest whisky brands in the world, and the top selling blended Scotch whisky in the United States. The foundation stone of the portfolio is the WHITE LABEL blend, which was first created in 1899. The complete DEWAR'S portfolio includes: DEWAR'S WHITE LABEL Blended Scotch Whisky; DEWAR'S 12 Years Old Special Reserve Blended Scotch Whisky; DEWAR'S 18 Years Old Founder's Reserve Blended Scotch Whisky; DEWAR'S Signature Blended Scotch Whisky; DEWAR'S 15 Years Old Blended Highland Malt Whisky; ABERFELDY 12 and 21 Years Old Single Malt Scotch Whiskies; WILLIAM LAWSON'S FINEST Blended Scotch Whisky, WILLIAM LAWSON'S SCOTTISH GOLD 12 Years Old Blended Scotch Whisky and GLEN DEVERON Single Malt Scotch Whiskies.

 
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