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Zen and the art of cocktail harmony

Home > Press > 2005 - Zen And The Art Of Cockta
Introduction of first-ever, super-premium Green Tea Liqueur offers the Cocktail Culture a unique taste from the Far East

Cultural influences from the Far East continue to influence Western palates as a different kind of spirit makes its mark among the discerning cocktail set. Today, Suntory International and Allied Domecq Spirits, North America (NYSE:AED) introduce ZEN Green Tea Liqueur, a unique blend of the finest Japanese green tea leaves, premium herbs and natural flavors; the first super-premium green tea liqueur ever introduced in America. From the ZENTONIC to the ZEN SAKETINI, cocktail connoisseurs can relax and relate with a new kind of ZEN.

With this new super-premium liqueur, ZEN is set to create a new spirits category in the U.S. Green tea is one of the hottest drinks in America today, said Shin Adachi, vice president, sales and marketing, Suntory International Corp. In recent years, green tea has crossed over from Asian specialty to the mainstream, with green tea products from soft drinks, to ice cream, to chewing gum sold by major brands.

ZEN & the Art of the Spirit For thousands of years, people have enjoyed the mutually exclusive pleasures of green tea and fine spirits. Now, ZEN Green Tea Liqueur brings these separate pleasures together for the first time with its distinctive taste and ideology. Derived from the essence of the ceremonial Japanese Green Tea, this fresh and original liqueur is made from a harmonious blend of the finest ingredients in perfect balance, combining time-honored Japanese traditions of quality and craftsmanship with a modern sense of elegance and style. ZEN Green Tea Liqueur uses carefully selected Kyoto green tea leaves of the highest grade grown by one of the most famous producers of fine teas in Japan, Marukyu-Koyama-En, which has been cultivating tea for more than 300 years. Infusing neutral spirits with whole and ground green tea leaves, ZEN is then blended in several herbs, such as lemongrass, along with other natural flavors to achieve its exquisite taste.

With the growing popularity of green tea and premium liqueurs, along with the growing interest in Japanese food and culture, this is the ideal time to introduce the first super-premium green tea liqueur to the American market, said Simon Hunt, executive vice president of marketing, Allied Domecq Spirit, North America.

ZEN Cocktail Creations ZEN is well-suited for todays sophisticated cocktail culture and entices with a distinctive green color, unique flavor and pleasing aroma that stands up well chilled straight, on the rocks, or mixed. Some of New York Citys top bartenders have developed ZEN cocktail recipes, which will be featured in prominent establishments around the country.

ZEN cocktails include the ZENTINI, made with one part ZEN, two parts Stoli Citros and a splash of fresh lime juice; the ZENTONIC, with one part ZEN and three parts tonic water; and the ZEN SAKETINI, with one part ZEN and two parts sake. th an alcohol content of 20 percent, ZEN Green Tea Liqueur is light and refreshing. ZEN is stylishly packaged in elegant 750ml bottles priced at a MSRP of $29.99. ZEN Green Tea Liqueur is imported from Japan by Suntory International Corp., New York, NY, and will be distributed by Allied Domecq Spirits, North America, Westport, CT. Consumers are encouraged to enjoy ZEN responsibly.

Suntory Ltd. Suntory Ltd. is one of the worlds leading wine and spirits companies. Founded in 1899, Suntory was the first company to introduce western-style spirits to Japan. Suntorys businesses today encompass liquor, including whisky, shochu, wine and beer; food products; soft drinks; floral products; restaurants; and sports. Suntory exports a wide range of authentic Japanese whiskies and liqueurs to 35 countries, including the United States. Made with exceptional Japanese craftsmanship, these include the unique melon liqueur MIDORI, which is especially popular in the U.S., and YAMAZAKI Single Malt Whisky, Japans premier single malt whisky. With its head office in Osaka, the Suntory Group comprises 170 companies operating in 17 countries.

 
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