Launched in October 2004 to support the Stoli base brand, the expanded Frozen campaign now includes new print ads highlighting Stoli flavors, an integrated bartender education campaign and numerous on- and off-premise sampling events that reinforce the variety of Stolichnayas flavors, especially peach.
Peach is one of our fastest growing flavors and looks to be this summers flavor of choice among consumers, says Ian Crystal, Stolichnaya Vodka Brand Manager at Allied Domecq Spirits, North America. As those who sell Stoli Persik know, once its on the shelves, it sells faster than almost any other flavored vodka. The popularity of Stoli Persik is being fueled in part by consumers overall interest in the flavor of peach, which DATAMONITOR says is hot across multiple product categories in 2005. This trend combined with the quality of Persik and our other flavored vodkas -- makes us confident that increased spending and targeted marketing will stimulate even stronger sales growth, Crystal said.
Stoli first introduced consumers to flavored vodkas back in 1986. All Stoli flavored vodka is made using a natural infusion process that marries the smooth, distinct character of Stolichnaya vodka with all-natural flavor before the final filtration. The result is that Stoli is vodka with flavor, not flavors with vodka, Crystal said. Stoli Persik has received numerous industry accolades, validating its smooth taste and ripe, refreshing flavor. Stoli Persik was rated the best-tasting vodka by Beverage Testing Institute in its 2003 International Review of Spirits and was awarded with a gold medal in the 2004 competition; it also received a Double Gold from the San Francisco World Spirits Competition in 2003.
The flavor-specific Frozen print ads which begin in May in such national magazines as FHM, Maxim, Mens Journal, Playboy and Stuff -- depict a back-bar where everything is frozen, except the Stoli bottle. Created by Publicis Worldwide, the ads are designed to remind consumers that Stoli genuine Russian vodka is brought to its highest quality and flavor when chilled to the freezing point.
On- and off-premise activities will coincide with the expanded advertising and carry the same frozen theme in support of the Stoli flavors. The Stoli Flavors Bartender Education Tour will educate the trade and increase brand presence for Stoli Persik and peach-flavored cocktails. Off-premise sampling will be featured in leading major metropolitan markets where legal.
Stolichnaya vodka has been growing faster than the vodka category since Allied Domecq acquired the U.S. rights to the brand in 2001 According to the latest AC Nielsen data, the Stolichnaya family increased volume by 7.7 percent during the 13-week period ending 4/23/05, compared to growth rates of 6.4 percent and 4.4 percent for the imported vodka and overall vodka categories respectively.
About Stolichnaya vodka
Stolichnaya is the world's number-one selling Russian vodka brand and the second largest imported vodka in the United States. Stolichnaya Genuine Russian Vodka was recently rated the Worlds Best Vodka, having been awarded Best in Show and the Double Gold Medal at the prestigious 2005 San Francisco World Spirits Competition. The product's unique taste results from its time-honored recipe and distillation process. Allied Domecq is the trademark owner in the U.S. for Stolichnaya, the number-one genuine Russian vodka. In addition to 80 proof Stoli vodka and the newly launched Stoli Elit, the popular flavored varieties include 70 proof Stoli Ohranj (orange), 70 proof Stoli Razberi (raspberry), 70 proof Stoli Vanil (vanilla), 70 proof Stoli Strasberi (strawberry). 70 proof Stoli Persik (peach), 70 proof Stoli Cranberi (cranberry) and 70 proof Stoli Citros (citrus). Also included in the product line are Stoli 100 proof and Stoli Gold. For more information, visit Stoli.com. Stolichnaya Russian Vodka, 100% Grain Neutral Spirits, 40% alc./vol. (80 proof), Allied Domecq Spirits, USA, Westport, CT. Allied Domecq reminds consumers to "Drink Stoli Responsibly."