The lucky winner of the Kahlua Exotic Home and Garden Makeover will be featured in short spot during an episode of "Clean House" on the Style network. The host and participants on this particular "Clean House" episode will conclude the show by enjoying a Kahlua cocktail.
In addition to promoting the Kahlua Exotic Home and Garden Makeover Sweepstakes through case cards and shelf talkers, retailers also will offer Kahlua value-added packs (Vaps) featuring an exotic twist on the popular Kahlua Mudslide (where legal). The Vaps include a Kahlua-branded mudslide glass alongside a 750 ml bottle of Kahlua; and, where legal, also include a 50 ml bottle of Stoli Razberi vodka.
The retail promotions of the Kahlua Exotic Home and Garden Makeover will be further supported by advertorials in several upcoming issues of Gourmet Magazine, and through sampling events and seminars held at Macy's Department stores in select locations across the U.S. The advertorials and sampling events will provide tips on summer entertaining and home and garden makeovers, while also offering overall advice on how to add a touch of the exotic into everyday life.
"Aimed at driving consumption, building awareness and creating relevancy in the lives of our target consumers, Kahlua's Home and Garden Makeover promotion is the perfect way to reach women and men ages 30-44 who are looking to add a little something exotic to their everyday lives," said Virginia Morris, Kahlua Marketing Director at Allied Domecq Spirits, North America.