Westport, Conn. (May 10, 2005) Allied Domecq Spirits, North America (NYSE:AED) and Courvoisier cognac, one of the worlds most-luxurious cognacs, introduce the Courvoisier You've Earned It Tour, hosted by first Ambassadrice of Courvoisier, Miss Nina Shay. As Ambassadrice, the French term for a female ambassador, Nina Shay will visit 11 cities on the Courvoisier Youve Earned It Tour with the aim of educating discerning taste aficionados on the finer points of cognac appreciation, as well as the rewards of living the good life. The tour coincides with the nationwide rollout of Courvoisiers new Earn It advertising and marketing campaign.
Courvoisier is viewed as a superior cognac a symbol of good taste, sophisticated style and pure distinction, states Madison Bedard, Courvoisier Brand Manager, Allied Domecq Spirits, North America. Courvoisiers new Ambassadrice, Nina Shay, embodies those attributes as a knowledgeable advocate for the brand with our core consumers, and will convey the message that there are certain rewards to reap by choosing to educate oneself on the finer points of cognac, including Napoleons personal favorite -- Courvoisier.
As part of Courvoisiers multi-market campaign, Shay will make appearances in New York, New Jersey, Chicago, Atlanta, Detroit, Houston, Los Angeles, Oakland, Washington DC, Philadelphia and Miami. Each city visit will include exclusive tasting seminars featuring the brands top cognac marques, including VSOP and Napoleon, as well as XO Imperial.
Shay will also instruct consumers about the accoutrements of the lifestyle and behavior that accompany the exceptional cognac that found a home in the famed Imperial Court of Napoleon. Through the power of knowledge, Nina will demonstrate why only the most sophisticated of palates have earned the right to enjoy Courvoisier cognac.
An accomplished model-actress-TV host, whos most recent appearance was on ABCs Main Floor and who has had recurring roles on Charmed and Just Shoot Me, Nina is a natural fit as Courvoisiers knowledgeable Ambassadrice. Shays formal cognac training at the Chateau Courvoisier located in the heart of the Cognac region of France complements her myriad of accomplishments in acting, modeling, journalism, and entertainment reporting.
Courvoisier excellence recognised:
To accompany the buzz generated by the new Earn It campaign and the Youve Earned It nationwide tour, Courvoisier recently received recognition of the highest honor. L'Esprit de Courvoisier, Initiale Extra and XO Imperial were awarded Double Gold medals in the prestigious 2005 San Francisco World Spirits Competition. At the top of the cognac category, these honors prove why Courvoisier is known as one of the most luxurious and best-tasting cognacs in the world and has earned the right to be respected.
About Courvoisier Courvoisier is one of the four leading cognac houses in the world and continues to excel in the spirits category with its renowned blends including VS, VSOP, Napoleon, XO Imperial, Initiale Extra, Millennium and Courvoisier Succession J.S. LEsprit de Courvoisier is the worlds most-exclusive cognac, containing a masterful blend of vintages, including some dating back to the nineteenth century the same used to apply to the court of Napoleon and Edward VII. Courvoisier cognac, 40% alc./vol. (80 proof), Allied Domecq Spirits, USA, Westport, CT. Courvoisier reminds consumers to Sip Responsibly.