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Dan Hutchinson

Mott's Clamato, not just a juice

Clamato Tomato Cocktail is a light and refreshing zesty drink with a blend of tomatoes, onions, celery, spices and a dash of clam. Introduced by Mott's in 1969, the innovative Clamato opened seafood blends as a new and unexpected category of juice. Today Clamato is the number one selling seafood blend from northern Canada to southern Mexico.

One key force driving Clamato's popularity is the Bloody Caesar Cocktail. This Canadian invention - Clamato mixed with vodka - was created by Walter Chell to celebrate the opening of Marco's restaurant in Alberta in 1969, and is Canada's favourite cocktail. More than 250 million Mott's Clamato Caesars are sold each year throughout Canada. In 2002 Motts introduced a ready-to-drink version of the cocktail, which quickly became the number three brand in the "ready to drink" category.

Clamato is also extremely popular with Hispanic consumers and aficionados of seafood blends. Still growing in popularity by leaps and bounds, Clamato is a mixer with as much potential as appeal.

How Clamato came about

In 1969 Water Chell was challenged to create a new cocktail to celebrate the opening of Marco's, a restaurant in Calgary, Alberta. By mixing tomato juice, clam juice, vodka and a special blend of spices and seasonings, Chell made the first Caesar. In the same year, the Duffy-Mott Company in California perfected Clamato, a beverage that is distinctly lighter in texture and more interesting in flavour than plain tomato juice. With its special blend of seasonings, Mott's Clamato soon became unrivalled as the preferred key ingredient for preparing a successful Caesar.

Milestones

  • 1969 Walter Chell creates the Bloody Caesar Cocktail which soon incorporates Clamato as its preferred ingredient for mixing with vodka. Clamato Tomato Cocktail is introduced by Motts, introducing seafoods as a new category of juice.
  • 2002 Motts launches a ready-to-drink version of the Bloody Caesar cocktail.
  • 2003 Mott's introduces The Works, a special blend of Clamato, seasonings, extra spices and the fresh taste of horseradish.

     

    Not only but also

    Varieties of Clamato include: Clamato Tomato Cocktail, Clamato Picante (mildly spicy), and The Works. The Ready-to-Drink Caesar cocktail comes in three varieties: Ready-to-Drink Caesar, Extra Spicy, and Extreme Spice.

    Where you can buy Clamato

    Clamato is available in the US, Mexico, Canada and the Caribbean.

    Did you know?

  • The Bloody Caesar is Canada's top cocktail, a Canadian tradition for over 30 years.
  • In the US, people like their Clamato straight or as a Bloody Caesar.
  • Hispanics of Mexican or Cuban descent have Clamato straight, with lime/spices or in food recipes.
  • Hispanics of Mexican or Dominican descent enjoy Clamato as a mixer with beer.
  • 82 per cent of Canadian Caesar-loving households use Mott's Clamato to mix Canada's favourite cocktail.
  • 250 million Mott's Clamato Caesars are consumed in Canada each year - ten times the Canadian population. That's enough Clamato Caesars to fill a highball glass of 2,088,081 cubic metres in volume. Just think how big the celery stalk would have to be!

     

    FAQs

    How do you make a Bloody Caesar Cocktail?

    The heart and soul of every true Caesar cocktail is Mott's Clamato. Rim the glass with a lime wedge and Clamato Rimmer. Fill glass with ice and add one dash of Tabasco Sauce, two dashes Lea & Perrins Worcester Sauce; salt and pepper to taste, four parts of Motts Clamato, and one part vodka. Garnish with a celery stalk and lime wedge.

    How many vegetable servings does a serving of Clamato equate to?

    According to the American Dietetic Association, 3/4 of a cup of 100% vegetable juice (such as tomato) equals about one serving of fruits and vegetables as referenced in their Food Guide Pyramid. In the case of Clamato, you would need to consume approximately 2 1/4 cups of Clamato (since it contains 34% Juice) to equal one serving of fruit and vegetables.

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