|BarNone Drink Recipes Newsletter|
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Clamato Tomato Cocktail is a light and refreshing zesty drink with a blend of tomatoes, onions, celery, spices and a dash of clam. Introduced by Mott's in 1969, the innovative Clamato opened seafood blends as a new and unexpected category of juice. Today Clamato is the number one selling seafood blend from northern Canada to southern Mexico.
One key force driving Clamato's popularity is the Bloody Caesar Cocktail. This Canadian invention - Clamato mixed with vodka - was created by Walter Chell to celebrate the opening of Marco's restaurant in Alberta in 1969, and is Canada's favourite cocktail. More than 250 million Mott's Clamato Caesars are sold each year throughout Canada. In 2002 Motts introduced a ready-to-drink version of the cocktail, which quickly became the number three brand in the "ready to drink" category.
Clamato is also extremely popular with Hispanic consumers and aficionados of seafood blends. Still growing in popularity by leaps and bounds, Clamato is a mixer with as much potential as appeal.
How Clamato came about
In 1969 Water Chell was challenged to create a new cocktail to celebrate the opening of Marco's, a restaurant in Calgary, Alberta. By mixing tomato juice, clam juice, vodka and a special blend of spices and seasonings, Chell made the first Caesar. In the same year, the Duffy-Mott Company in California perfected Clamato, a beverage that is distinctly lighter in texture and more interesting in flavour than plain tomato juice. With its special blend of seasonings, Mott's Clamato soon became unrivalled as the preferred key ingredient for preparing a successful Caesar.
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